https://journal.pnm.ac.id/index.php/epicheirisi <div class="deskripsi"> <ol> <li>Journal Title: <a href="http://journal.pnm.ac.id/index.php/epicheirisi">Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan</a></li> <li>Initials : <strong>Epicheirisi</strong></li> <li>Frequency : <strong>2 issues per year </strong></li> <li>Online ISSN:<strong> 2548-7817</strong></li> <li>Editor in Chief :<strong> Ina Syarifah</strong></li> <li>DOI : <strong>Prefix 10.32486</strong></li> <li>Publisher : <strong>Politeknik Negeri Madiun</strong></li> </ol> </div> <p><strong>Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan </strong>with registered number ISSN: 2548-7817 (online) is scientific journals which publish articles from the fields management, administration, marketing and secretariat. Epicheirisi : jurnal manajemen, administrasi, pemasaran dan kesekretariatan, published twice a year (May and November).</p> Politeknik Negeri Madiun en-US Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan 2548-7817 https://journal.pnm.ac.id/index.php/epicheirisi/article/view/844 <p>PT Kereta Api Indonesia (Persero) holds significant land assets and offers various service products in strategic locations. However, the Non-Transport Commercialization Unit (KNA) remains relatively underrecognized. To enhance its visibility and revenue, the KNA Unit needs to increase its engagement with potential partners and more effectively promote its services. This research aims to analyze the marketing communication strategies employed by the KNA Unit in Operational Area 7 Madiun. Utilizing a descriptive qualitative approach and insights from three field experts, the study identifies nine key elements in the KNA's marketing communication strategy: advertising, online communication and social media, mobile communication, direct marketing, events and experiences, word of mouth, publicity and public relations, personal selling, and packaging. The findings indicate that the KNA Unit currently utilizes six of these nine elements. While these methods are effective, there is still potential for further improvement. Optimizing these strategies could significantly enhance engagement, increase visibility, and boost overall revenue. This research provides valuable insights for refining marketing approaches to achieve better outreach and commercial success.</p> Silvi Septiarini Priyanto Priyanto Niza Nurmalasari Galuh Kusuma Wardani Copyright (c) 2025 Niza Nurmalasari, Silvi Septiarini, Priyanto Priyanto, Galuh Kusuma Wardani https://creativecommons.org/licenses/by/4.0 2024-09-15 2024-09-15 8 2 1 9 10.32486/epicheirisi.v8i2.844