Vol. 8 No. 2 (2024)

Articles

• A REVIEW STUDY: SOCIAL MEDIA–BASED MARKETING STRATEGIES FOR BUILDING BRAND ENGAGEMENT IN THE DIGITAL ERA

  Rorenza Setiyo Descanandha, Imro’atun Naila Wahidah

  • pdf (Bahasa Indonesia)

• Evaluating Office Equipment Maintenance Practices in a Trading

  lutvhiana Putri Muzaki Kholifatul Hikmah, Aminudin Azis

  • pdf (Bahasa Indonesia)

• Marketing Communication Strategy Analysis in the Non-Transport Commercialization Unit (KNA) PT. Kereta Api Indonesia (Persero) Operational Area 7 Madiun

  Silvi Septiarini, Priyanto Priyanto, Niza Nurmalasari, Galuh Kusuma Wardani

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  • PDF

• Leveraging Social Media as a Promotional Tool for Local Brands

  Dian Lestari Kamilasari, Gelar Satrio w

  • pdf (Bahasa Indonesia)

• Implementing Relationship Marketing to Enhance Customer Loyalty

  Sherlita Andinia Putri, Subiyantoro

  • pdf (Bahasa Indonesia)