CREATING THE MARINE TOURISM SECTOR THROUGH MARKETING PUBLIC RELATION (MPR)

Authors

  • La Ode Sugianto Universitas Muhammadiyah Ponorogo
  • Yusuf Adam Hilman Universitas Muhammadiyah Ponorogo

DOI:

https://doi.org/10.32486/epicheirisi.v4i1.468

Keywords:

Marketing Public Relations (MPR), Tourism, Marine

Abstract

This research study about the concept of MPR In creating tourism sector using descriptive analysis qualitative The results of the study descriptive of the implementation of Marketing public relations (MPR) will be very effectively and efficiently when applied to the creation of marine tourism sector that is Batuatas Island, Can be measured from topicality, credibility, and Involvement The application of the concept of Marketing Public Relations Can provide sustainable relations to all stakeholders both the central government and the regions, and investors. The goal that tourism potential nautical that is on the island Batuatas could be a tourist destination that known at the national level down to international

References

disasmita, Raharjo, 2013 “Pembangunan Ekonomi

Maritim” Jogjakarta: Graha Ilmu.

Arfandi, 2015. Kebijakan Pengembangan Pariwisata

Berbasis Kemaritiman (Studi pada Kabupaten

Kepulauan Anambas) FISIP, Universitas Maritim

Raja Ali Haji. Jurnal Itenal Kampus. Tanjung

Pinang.

Baiquni, 2014, “Pusat-Pusat Pertumbuhan Ekonomi

Berbasis

Maritim”http://maritim.wg.u

gm.ac.id/?attachment_id=171 , Akses: 11 Mei

Natuna, Daeng Ayub, Dkk (Eds), 2009, “Pendidikan dan

Pembangunan Berbasis Maritim”, Pekanbaru: UR

Press.

Kamaluddin, La Ode, 2006. “Peluang Usaha Maritim”.

Makalah Bandung.

Kertaputra, Arno. 2006. “Pemberdayaan Humas

Perguruan Tinggi Melalui Marketing Public

Relations”. Makalah Jakarta.

Lexi Moleong. “Metode Penelitian Kualitatif”. (Bandung:

Remaja Rosdakarya, 2006).

Lexi Moleong. “Metode Penelitian Kualitatif”. (Bandung:

Remaja Rosdakarya, 2008).

Loriaux, Robert Iwan, 2009 “Potensi dan pengembangan

Wisata Bahari Provinsi Kepulauan Riau” Dalam

Natuna, Daeng Ayub, Dkk (Eds) “Pendidikan dan

Pembangunan berbasis Maritim”, Pekanbaru: UR

Press.

Subandono, 2013 “Pengelolaan Pulau-Pulau Kecil Terluar

dalam Perpektif Menjaga Kedaulatan dan

Kesejahteraan

Masyarakat”

http://maritim.wg.ugm.ac.id/?attachment_id=174,

Akses: 11 Mei 2015.

Sugiyono. 2011 “Metode Penelitian Kualitatit, Kuantitaif

& RD” Bandung: Alfabeta.

Sugiyono. 2013 “Metode Penelitian Kualitatit dan

Kuantitaif” Bandung: Alfabeta.

Yoeti, Oka A, 2008. “Ekonomi Pariwisata: Introduksi,

Informasi dan Aplikasi” Jakarta: Kompas.

Zaenal, 2006. Menyambut Era Globalisasi melalui

Pengembangan Pariwisata. Jurnal Kinerja.

Bandung.

Yusuf Adam Hilman. (2018). Analisis Peta Politik

Kandidat Calon Gubernur Dan Arah Koalisi Pada

Kontestasi Pemilihan Gubernur Jawa Timur 2018.

Wacana

Politik,

(1),

–39.

http://doi.org/https://doi.org/10.24198/jwp.v3i1.154

Yoeti, Oka A, 2008, “Ekonomi Pariwisata: Introduksi,

Informasi dan Aplikasi” Jakarta: Kompas

Diakses dari https://www.kemenpar.go.id pada 31 Jnauari

Published

15-05-2020

How to Cite

La Ode Sugianto, & Yusuf Adam Hilman. (2020). CREATING THE MARINE TOURISM SECTOR THROUGH MARKETING PUBLIC RELATION (MPR). Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran Dan Kesekretariatan, 4(1), 1–5. https://doi.org/10.32486/epicheirisi.v4i1.468

Issue

Section

Articles